A solo law practice may be wondering if they even need a website. There may be some concern about the affordability of having a professional, bespoke website created for their firm. There could also be apprehension about the amount of time and effort that is needed to get a website setup for a solo attorney (and where to even start), which would take time away from clients and other work related responsibilities.
In terms of affordability, an attractive, professional website can generally done for much less than other forms of legal marketing, such as radio ads, billboards, restroom advertising or newspaper / magazine ads. Working with a digital agency with experience in creating legal websites can also reduce the amount of time required of the solo legal practitioner to get their website launched. For an idea of all of the costs that need to be considered when having a website done, see our article on Typical Costs for a Website.
The primary content on your website needs to be the legal services that you provide - DWI Defense, Criminal Law, Family Law, etc. To ensure that Google, Bing and the other major search engines can accurately catalog your website's content, each primary legal service should be on their own 'page' on your site, with a short and easy to read 300 - 400 word write up on each service. This will allow Google to accurately return your website in their search engine results when someone searches for a legal service that you provide.
The goal of having these concise write ups on all of the areas of legal services your solo law office provides is so that people searching for your legal specialties can easily find you through a Google search.
Potential clients are going to try to contact you in two ways from your website:
Making it easy for a potential client to contact you via the phone is pretty obvious. Make sure that your phone number is listed at the top and bottom of every page of your website, and that the number is 'clickable' so that if someone on a mobile phone touches it, it automatically opens their phone app and starts to call you number.
The advantage to the contact form on your website over the phone number is that it is open for business 24 hours a day, 365 days per year. Someone who comes across your website at 2:30 am on a Thursday night can initiate connecting with your law firm by filling the form out. It is very important to make sure that these forms are short, easy to fill out, and get the submitter's email address AND phone number so that you are able to get back to them.
Have you ever done a Google Search for a business or service near you? If so, you have gotten search results that included something similar to the image below:
The listing of the businesses on the left side of the above image, as well as the red push pins on the map on the right part of the image, are Google Local Business listings. Google Local Business is a free service from Google that provides additional ways for potential legal clients to find your law firm when they do a search for a legal service that matches what you provide. Bufflehead Internet Technology can help you set this Google Local Business listing for your legal practice (or claim it if it already exists), and then optimize it so that more Google searches display your company information.
If your solo practitioner law practice already has a WordPress website but it is not performing the way you want it to, Bufflehead Internet Technology offers a monthly WordPress Maintenance Services package that takes care of WordPress support items of off-site backups, regular plugin and WordPress core updates, fix of any errors on a WordPress website, and the installation and management of an effective firewall for $99 / month. Bufflehead Internet Technology can also assist with the updating/editing or adding of content/pages to your website. If your WordPress site has been hacked and infected with malware, we can help with that as well.
If you have any questions about the costs to get a professionally designed and developed responsive (mobile-friendly) bespoke WordPress website created for your firm, please call 612-382-0573 or fill out the form on this page for more information.
Blog Categories: Law Firm Websites, WordPress
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